Day 3 : From Brisbane to Gold Coast.
Woke up at around 8:45 and just managed to catch the breakfast. Then we took the coach ride and headed to the Gold Coast. It only took one hour for us to travel from Brisbane to the Gold Coast City. We had a good discussion on our group assignment together with Colin, brought me so much ideas in my mind now.
After arriving Gold Coast, we went straight to the Company visit, Southern Cross Austereo. To be honest, this company visit was really amazing. I have never been to a radio station. This visit revealed how the radio programmes were recorded. I also noticed how a radio station runs their programmes. It was so ironic to notice the presenters can switch their voice from an exciting voice to a normal voice and speak to us.
The purpose of the company of using social media is mainly to build up a community between the radio station and the audience.
One of the challenge of the radio is that the radio industry is not visible to the customers. Social media is one of the platform to build up the visibility of the radio to the audience. This platform is a two way communication between the two parties. In long term, social media is building up the brand equity for the company. According to Austereo, Personality is one of the most important keys to build up the brand equity to the customers. Different radio station is establishing different personality to attract different customers. Personality of the radio station is the tool to build up long term relationship with the customers. This personality is the method to differentiating themselves from the other radio station. The other way the build relationship is via sponsorship. Third, the most important way of building relationship is the content of radio station. The radio has to understand the consumer behaviour of their region and provide the suitable content for this type of audience.
After the company visit, we went to the popular Hard Rock Cafe for our second booked dinner. The burger was really huge and juicy~~ =) And followed by a journey to the Haunted House!
But the haunted house was not the end of the night. We then went to Avenue Bar for a drink. We all got a beer, and chatted for some time. Soon after that, we went the the dance pool and all danced crazily! That was a really fun night!!!
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