L'Oreal:
I don't think i have to talk about the background information of L'Oreal, most of us should know them, and even use their products everyday. Then I should now move on to talk about their business operation.
L'Oreal has divided their business into various division:
1. Professional products
2. Consumers products
3. Luxury products
4. Active cosmetics
The company is targeting the whole globe including Asia. They are trying to
double the sales target two 2 billion. They branded
themselves as a sustainable company.
This affects their packaging, style, science, etc. they are also bearing the social
responsibility.
However, they also face different challenge, for example, it is difficult for consumers of Garnier to cross purchase products other than shampoo due to consumer behaviour.
In terms of media communication, they have tight monitoring system. The brand also launch strategy for long-term with 3 take-over:
1. Be an expert
2. educated risk and bravery
3. Believe
L'Oreal also makes use of social media as many other business do. They believe that it is an amplifier of the offline tools. Therefore, they suggested that if one is not working good with offline tools, one will be bad online as well, but more people will know about it. It is important to make sure you are doing good offline before going online.
Salmat:
The next visit we went is the advertising agency, Salmat. The vision of the business is to enhance with engagement their client have with their customers. And, to improve the efficiency of their clients' businesses.
According to Sean and Thomas, Tactical market is all about numbers while Brand marketing is not about the volume but the brands awareness in the market. The company believes that Catalog is not dead, but they are
changing the form of how they work.
Certain people are still being influenced by catalog. Traditional catalog are living among the
older generation customers. Digital
catalog is not just a PDF. Catalog 2.0 = more than printed catalog, but also an
integrated and interactive digital content, such as iPhone and Ipad apps. There are a big difference between push and pull marketing
effects. A traditional catalog consumers
receive information. A digital consumer seeks information.
Sean and Thomas suggested that one of the usage of social media is that customers are going to help other customers, on behalf of the company. Communication
does not only happen between customers and business, but also between customers
and customers.
They also realized that digital media is rising rapidly. Company such as Nokia make use of digital media to shorten
the time for repurchase by using the digital tools as well as traditional
tools. QR code is another example of a combination between reality
and digital tools. Tis increase the
customers relationships and engagement.
After all these company visits, we all went to China Town for a yummy dinner. Before the dinner, it was again, another award giving time!!! many of us got a prize for different reasons!! some of them are weird though =)
Surprisingly, we all started singing birthday song. I was so confused and shocked. I thought today was someone's birthday again. Then I started to notice people are all looking at me. The next thing is, a birthday pudding is fetched to me!!! What!!?? Why me!? Nonono, it was not my birthday!!!
hahaha, anyway, we pre-celebrated my birthday earlier this year. That was so embracing! LOL!!!
BUT, PLEASE DO THAT AGAIN NEXT YEAR TO THE GROUP!!! It will be so much fun as well!!! Love it!!!
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