Day 8 : Google it~! and Shoes of Prey

Same as yesterday, we are having a tight schedule.  We are going to visit two very different company.  The first one was Google.  The second one was Shoes of Prey.


Google:


Google's office was the best office i have ever seen.  It is really as described.  Canteen, relaxation, drinks, and even the working areas are designed to help employees enjoy the place they work in.  Before getting into the office, each of us got a name tag.  Its the time when all of us started to take photos of our own name tag.  Then we took a quick tour at this amazing office.  From the Canteen, to the entertainment room, then to the working spaces.  Finally, we arrived the presentation room where we had our discussion with their staff.  


Google believes that marketing is focusing on the user and making the users to use their magic.  Although Google is one of the leaders in the market of internet, they said that there is a tough competition in the browser market.  The macro changes are the key to the shape of their business model.  This include the consumers behaviour and change in technology.  
Then we focused at the search engine optimization and marketing.  People have pay to have a higher rank at the result of the search.  There are two ways a company and promote their web page in a google search :
1. Paid per Click
2. Search engine optimization. 


In addition, Online video is another big trend on the internet.  The question was, how can advertisement add value to the television.  This is because Advertisers are getting more ads on the Youtube than television.  
They also pointed out that it is important for marketers to develop and design new ways to engage with their customers.  It is not a long-term strategy to stick on one marketing tools to engage with their customers.  






Shoes of Prey:
To be frank, this is only of the best company visits.  Yes, I know, this company is not as large as Google, but their operating system is so impressive.  It was innovative and efficient.  
Shoes of Prey does not only focus on Australian market, but global market.  Japan is the second largest market for them.   60% of the sales is going outside Australia.  
During the visit, they pointed out that the company makes use of Mass customization.  This refers to a mass product that enables customers to do variations and customization base on the mass mass product.  Their idea is that consumers have got everything they want, but they want something unique just for themselves.  


Also, it is suggested that there are several Business entry Barriers which put their business in an advantage position:
1. Brand Loyalty
2. Operations
3. Technology : augmented reality and 3D reality
4. Partnerships


In addition, they believe that social media is another word of mouth tool, which enables the business to make the experience personally.  It is similar to a online customer services desk.  They introduced the use of Youtube channel to promote that products.  The business fee the featured Youtube stars to promote.  This help them to establish their own YouTube Channel.