Day 11 : last day - Myer

This was the very last day of our company visits and our trip.
Our very last company visit is going to be famous company, Myer.
The vision of the brand is to be an international class retailer providing inspiration to everyone.  They values include :

- know your business

- focus on the customers

- make it happen

- involve people everyday

In the coming few years, Myer is going to implement their strategic plans.  They will develop new store growth and refurbishment. Second, growing their own exclusive brands.  Third, expanding the Myer One program.  Fourth Optimizing product mix.  Fifth, improving customer service. 

According to what Myer said, they reasons they use digital marketing are the high accessibility of internet.  Also, it is able to track the spending of all customers.  Although it is not free and sourcing them require salary and other expenses, it is much more effective and efficient than traditional ways.

Myer believes that social media is a tool to replace the traditional media like phones and faxes to communicate with customers. The problem is that they have to answers the questions in the public as they cannot answer them in private or on the phone.  The company do not delete any post on the social tools.  

In addition, the brand makes use of the emporium magazine on the iPad to provide interactive catalog to the customers.  The other channel the iPhone app but current there is limited usage.  As 25% of the emails from Myers are opened via an iPhone.

Myer believes that the traditional advertising is not dead, but it has evolved.  The evolution of the social media shows that the power of customers are increasing.  Engaging with the customers must be transparent and human feel. 

After this very last company visit, we enjoyed our last group activity, which is having a picnic at the Yarra Bend River!!!  It was where we had one of the best time in the trip.

After filling our stomach with fresh sandwiches and drinks, we rolled boats in the Yarra River!

Every one was rolling seriously and carefully until our boat get started.  Soon after we catch up with other boats, Bee started a water fight with each boat.  I turned up to be the wettest person...... 

But it was really fun!

This put a perfect full stop to this amazing study tour.

Good luck to every one in their new semester back in the university! =)